Five Essentials: Creative Director - Ideas Tap

Five Essentials: Creative Director

Amy Redmond is the Creative Director of London nightlife collective Sink The Pink, which has organised events at Glastonbury, Bestival, Lovebox and the ICA. She tells IdeasMag why she can't work without Facebook, fancy dress and a sense of humour...

Full name/age/job title:

Amy Redmond, 30, Creative Director, Sink The Pink.

What does your job involve?

Promoting and hosting regular club nights, events, performances and DJ sets at venues across the country and international music festivals.

Press, PR, promotion, marketing, DJ mixes, booking acts, booking venues, building strong relationships with acts, pluggers, festivals and venues – everything it takes to run a successful club night!

Five things you couldn't work without:

1. Facebook

It is the key to talking directly to our Sink The Pink family. Facebook events are our main promotion tool for the club.

2. Fancy dress

Each night is themed, so we prepare loads of fancy dress, make up and homemade outfits and props for each party. People know to expect outfit changes and mayhem when they arrive at the club.

3. My iPhone

We tweet and Facebook pictures during the night, and upload and add pictures of people. I am always on the go and couldn’t live without checking my emails and Facebook constantly all day. The kind of work I do means being contactable all the time!

4. A sense of humour

At the end of the day, we are just running a club – it’s not life or death. It is the calm, fun, relaxed vibe that keeps people wanting to come down and be a part of the fun. No one wants to work with a boring person, and definitely no one wants to go out partying with one! Being fun and having fun makes my job more successful and fun; it’s a win-win.

5. Glitter

We believe that glitter makes everything better. I always have pots of glitter on me, for making people up, or adding glitter to sets, costumes or props. Also the eBay app because I am constantly buying glitter on eBay!

From http://www.ideastap.com/IdeasMag/all-articles/five-essentials-amy-redmond